INSIDER

Stay informed with the latest from our team and association. Catch announcements, event highlights, affiliate school news, tournament results, and important updates from across our Jiu-Jitsu community—all in one place.

SIMPLE JOURNALING SYSTEM THAT KEEPS INSTRUCTORS FOCUSED

In today’s fast-paced world, it’s easy to feel overwhelmed by long to-do lists and endless distractions. The truth is, most people don’t need more things to do — they need a way to stay focused on the things that matter most. That’s where the Rule of 3 comes in.

KEY MARKETING LESSONS FOR BJJ ACADEMIES

Running a Jiu-Jitsu academy isn’t just about teaching arm drags, sweeps, and submissions. If you want your school to thrive long-term, you need to master the art of marketing and retention just as much as the art of Jiu-Jitsu itself.

THE TRUTH ABOUT OPEN MATS: A TOOL OR A TRAP FOR YOUR JIU-JITSU ACADEMY?

Open mats are a staple in many Jiu-Jitsu academies. They offer students a chance to roll freely, test techniques, and build community outside of regular class structure. But while open mats can be a great tool for growth, they can also become a trap if not handled with purpose and leadership.

[VIDEO] OUR 6-WEEK SPECIAL OFFER EXPLAINED

At our academy, we believe in making the journey into Brazilian Jiu-Jitsu as accessible and enjoyable as possible. Our 6-week special is one of the most successful programs we've ever offered, and it's easy to see why.

HOW TO FIND THE RIGHT LOCATION FOR YOUR MARTIAL ARTS ACADEMY

Choosing the right location for your martial arts academy is one of the most critical steps in building a successful school. Whether you're opening your first academy or expanding to a new location,

BJJ ACADEMY CLEANING STANDARDS & STAFF ACTION PLAN

Maintaining a clean and organized academy is essential— Below is our official school cleaning equipment list, followed by a daily and weekly cleaning action plan for staff to follow.

YOUR 6-WEEK BJJ COMPETITION BLUEPRINT

FIVE STEPS TO GREAT CLASSES

Teaching great classes isn’t just about showing up and running through the motions — it’s about bringing energy, structure, and purpose to every moment on the mat. Whether you're a new coach or an experienced black belt, consistently delivering high-level classes requires intention and discipline.

MASTERING TIME MANAGEMENT: THE BJJ ACADEMY OWNER'S GUIDE TO THE EISENHOWER MATRIX

Running a Jiu-Jitsu academy means juggling multiple responsibilities, from teaching classes and training instructors to marketing, lead generation, follow-up, student enrollment, retention, and administrative tasks.

THE RULE OF 3 TO RUN A SUCCESSFUL MARTIAL ARTS BUSINESS

Running a successful martial arts school is both an art and a science. While techniques, belt systems, and training methods are important, your ability to manage, grow, and lead your academy is what ensures long-term success.