UNDERSTANDING BRANDING AND AFFILIATION IN OUR ASSOCIATION

When it comes to joining our association, one of the most common questions we hear from potential new affiliates is: “Can I keep my own brand?” The short answer is: yes.

Our goal is to support the growth of your academy while maintaining the values, standards, and unity of our association. We understand that many school owners have built strong local recognition around their personal or academy brand, and we respect that. In fact, we encourage it.

How It Works

Affiliates can operate under their own name and brand while still being an official part of our association. This means:

• You keep your academy’s name, logo, and visual identity.
• You have the freedom to run your business your way, while following our technical, ethical, and professional standards.
• Your students still benefit from association-wide seminars, belt recognition, instructor development, and other exclusive programs.
• You may choose to co-brand with the association (e.g., on merchandise, signage, or websites), but this is optional.

Why This Works

This model allows us to build a diverse and united network of academies that share the same mission, without limiting your individuality or your school’s culture.

You gain the backing of a respected organization, access to proven systems, and a community of like-minded instructors—while continuing to grow your own legacy.

Moving Forward

Whether you’re just starting your school or already have an established academy, our affiliation model is designed to elevate your program, not replace it. You bring your unique strengths, and we provide the tools, support, and structure to help you thrive.

If you're interested in learning more about how affiliation works or what’s involved, reach out to us anytime. We’re here to help!